Basketball is rapidly gaining traction across Africa, with a growing following among youth and sports enthusiasts. However, realizing this potential requires addressing critical challenges in broadcasting, sponsorship, and sustainable business models.
Join our expert panel as we assess the current basketball landscape, explore key barriers, and discuss actionable solutions to foster the growth of the sport across the continent. Together, we’ll chart a path towards building a thriving basketball ecosystem in Africa.
Event Highlights
- Experts View: Join Victor Mutunga (CEO, Noga Sports), Sandra Kimokoti (Co-Founder, Twende Sports), and Monicah Ndungu (Chief Operating Officer, Nation Media Group) as they engage in a dynamic discussion, offering their insights into the current state and future prospects of basketball in Africa.
- Broadcasting Solutions: Learn about key challenges and opportunities in broadcasting basketball across Africa, and explore potential technological innovations.
- Sponsorship Strategies: Discover how to overcome barriers to sponsorship and attract both corporate and private-sector partners.
- Business Model Insights: Understand how to adapt successful international models to the African context and create long-term sustainability for basketball leagues.
- Interactive Q&A: Engage directly with experts during live Q&A sessions to address your specific questions.